Hyperbole
Project title: Hyperbole Beer Co.
Type of work: Branding and packaging design
When: 2020 / Ongoing
Concept: Create a branding identity and packaging for a new beer brand, including a logo, typography, and imagery. The typograhy must be modern, strongly gridded, and easily read while the imagery must be digitally illustrated.
At the beginning of the coronavirus quarantine, as I started to watch movies and drink some beer I realized I should flex my creative muscles by designing for something I'm familiar with. After some research on the legal requirements I set forth with a strict goal (as time allows): boil down each movie I watch and create 1 new label design for each.
