Portrait of Max. Look at that forehead!

About Max

The Pivot

2010: college dropout w/ 1.5 GPA

Knuckled down, found my motivation, and went back to school.

2023: 4-year degree in 2 years w/ 3.9 GPA

Figuring out life

I used to be a beer buyer

While I was figuring things out I spent 3 years as a beer buyer and department manager. I successfully improved beer sales year over year while also learning to appreciate the artistry it takes to make products that people enjoy and return to.

After Work

Independent breweries

(I like IPAs. Don't judge me.)

Obsession

Dodgers

Please ask me about baseball

Food Thoughts

Tacos and dumplings

are sandwiches.

Currently watching

For All Mankind

Not enough time

I like to sew clothes in my free time. I spent more money on fabric than AI subscriptions.

Children

I have 2 cats (who don't get along)

Zeus is 13 and losing his teeth. Charlie is 14 recovering from hyperthyroidism.

Work Philosophy

Test early, test often

Work Philosophy

Good UX is invisible

When it works you shouldn't even notice it

Things to remember

User ≠ You

Things to remember

Stay curious

Ask a lot of questions

Work Philosophy

Just cuz users got used to some friction doesn't mean you should leave it there. (Excluding intentional friction, of course)

Work Philosophy

If your only solution to solve a problem is to use AI then you're not thinking hard enough.

Toolkit
  • Figma
  • Adobe CC
  • Photoshop
  • Illustrator
  • InDesign
  • After Effects
  • Microsoft VS Code
Dev
  • HTML/CSS
  • JS
  • Tailwind
  • Vue.js
  • Nuxt.js
  • Terminal
  • Git
Touchpoints
  • Desktop
  • Web
  • Mobile
  • Automotive
  • Design Systems
Max from LA

3

degrees

2+

years/exp.

9.5

shoe size

Currently: Los Angeles

BS: Art Center College of Design

AS: Santa Monica College

Fav. Burger: Father's Office

Charlie is a short-haired, mostly dark gray cat, with a little white moustache. A fig-and-bacon cheeseburger with arugula and a side of fries from Firestone Walker. Zeus is a long-haired, fluffy white cat with a large gray splotch on his back that comes over the top of his head like a mask. I used to work as a beer buyer, right when hard seltzers were exploding in popularity. This is a beer from Monkish, one of my favorite breweries. I don't actually get to travel a lot, anymore. I don't usually take pictures of my tacos, since we get pretty standard street tacos from a local stand. These are special, though. They're Villa's Tacos; 3 different tacos, each with a different meat and different toppings. Couldn't really explain why but somehow I became obsessed with the Dodgers and baseball in 2024. Never been interested in the sport before then. This is just a pizza. You could put almost any pizza in front of me and I'd probably like it. My partner surprised me with tickets to see Odesza for my birthday. It was pretty great. (That's an understatement.)

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