UX Design for the Apple Car —

Project

The 2035 Apple Car: imagining evolved experiences for next-gen electric vehicles

Direction

How might we design seamless automotive experiences which support Apple’s existing ecosystem?

Disclaimer

This project is a conceptual design exercise and is not officially affiliated with or endorsed by Apple Inc. In addition, myself and my team are not employed by, or affiliated with, Apple Inc. All trademarks and copyrights are the property of their respective owners. Any images used are displayed for illustrative and/or research purposes.

Info

  • Automotive UX
  • 9 Weeks
  • October - December 2023
  • 5 Team Members

Tools

  • Miro
  • Figma
  • SolidWorks
  • KeyShot
  • Adobe Premiere
  • Adobe Audition
  • ElevenLabs

Concise

To only see the highlights and most important information, keep the toggle ON. If you’d like to read about every step of the process, turn the toggle OFF.

How might we...

...design seamless automotive experiences which support Apple’s existing ecosystem?

Extend Apple’s Current Design Philosophy

We tried to reflect Apple’s penchant for a seamless user experience by utilizing MagSafe ports to enable owners to use whatever-sized screen they prefer (under the assumption that iPads would get MagSafe features at some point soon). We also worked hard to utilize Apple’s current visual design system as it’s in the process of evolving with their extension into wearable and VR spaces.

A mockup of the interior of an electric car, showing the dashboard with a prototype of newly designed screens.

Highlights

Seamless Transitions Between Devices

We wanted to continue Apple’s penchant for supporting an interconnected ecosystem within their product line so that your Apple Car would connect with the rest of your Apple products. Your music, phone calls, GPS, and more would seamlessly transition to your Apple Car media screens (and vice versa) so you can keep moving.

Passenger ID

To extend the Apple Wallet and Apple ID, you can now make a Passenger ID which remembers your preferred climate and seat position. When entering a new Apple Car or other participating vehicle you can connect your Passenger ID and the car will accommodate your preferences.

You can also create different presets to easily adjust for different situations, such as when you need a nap or if it’s colder than usual.

A mockup of the interior of a car while sitting in the driver's seat; the driver is using AR glasses and using an AR menu hovering in the air in front of them.

Spatial Computing

More than simply adding AR/VR to the driving experience, we wanted to integrate spatial computing so that AR information appears seamlessly within your surroundings in the cockpit. Some menus adhere to physical surfaces for tactile feedback, and other elements intelligently move so they don’t cover necessities like the meter or streetview.

A prototype of a dashboard center screen using an app to order a delivery with the car as the delivery option.

Enforcing the “Third Space”

Your home and workspace are very often personalized to your needs and self expression but even though people spend a lot of time in their car, effectively their “third space”, they don’t often personalize these spaces. To enforce that your car is a personal space, some apps will be integrated into the onboard apps for things like using your car as a delivery option when you’re not at home.

Using Color to Highlight Autonomous Driving Features

Apple, like many large technology companies (but not many car companies), uses highlight colors for important information. We continued that trend by using an Autonomous Violet as the indicator of autonomous driving mode and related features.

Research & Prep

Prototyping

Introducing

Final Thoughts & Next Steps

Our original brief was to design for 2035. To be perfectly honest, we found it incredibly difficult to design for a release 10 years from now. Although we understand that the development timeline for cars is around 5 years, has so many moving parts, and can constantly change considerations, it’s completely atypical for most product/UX/UI design timelines. To be honest, it’s something that I would be really eager to explore more, simply because of the differences to other development pipelines.

Regarding the design, we kept it a little closer to current design trends and features than will probably be in use in 2035. There are also a lot of aspects we wanted to keep iterating on, like more versions of the center screen’s Tab Bar, adding an information bar for things like battery info and range, utilizing secondary screens (e.g. a docked phone) as a controller for quick app access, and more. Some of my teammates decided to continue working on the project afterwards and you can see that on their respective websites.

A mockup of the interior of an electric car, showing the dashboard with a prototype of newly designed screens.

Team (alphabetically)

Together:

  • Persona
  • Empathy Map
  • Ideation
  • Journey Map
  • Concept Development
  • Rough Storyboard
  • Story Refinement
  • Design System (Rough)
  • Concept Refinement

Yifan Ding:

  • Animatic Scene 1
  • 3D Modeling
  • 3D Rendering
  • Figma Prototype
  • Concept: Autonomous Driving Mode

Mario Santanilla:

  • Visual Storyboarding
  • Animatic Scene 3
  • Video Editing
  • Sound Effects
  • Third Space App Integration
  • Music

Max Wright (Me):

  • Animatic Script
  • Dialogue
  • Sound Effects
  • Concept: Transitioning into the car
  • Slide Deck

Shiya Wu:

  • Animatic Scene 4
  • Design System (Refinement)
  • Design System Consistency
  • Concept: Passenger ID
  • Music
  • Slide Deck

Yue Xi:

  • Animatic Scene 2
  • Sound Effects
  • Figma Prototype
  • Concept: AR/MR Experience
  • Integrating Prototypes Together

Max Wright

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