The 2035 Apple Car: imagining evolved experiences for next-gen electric vehicles
How might we design seamless automotive experiences which support Apple’s existing ecosystem?
This project is a conceptual design exercise and is not officially affiliated with or endorsed by Apple Inc. In addition, myself and my team are not employed by, or affiliated with, Apple Inc. All trademarks and copyrights are the property of their respective owners. Any images used are displayed for illustrative and/or research purposes.
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...design seamless automotive experiences which support Apple’s existing ecosystem?
We tried to reflect Apple’s penchant for a seamless user experience by utilizing MagSafe ports to enable owners to use whatever-sized screen they prefer (under the assumption that iPads would get MagSafe features at some point soon). We also worked hard to utilize Apple’s current visual design system as it’s in the process of evolving with their extension into wearable and VR spaces.
Our original brief was to design for 2035. To be perfectly honest, we found it incredibly difficult to design for a release 10 years from now. Although we understand that the development timeline for cars is around 5 years, has so many moving parts, and can constantly change considerations, it’s completely atypical for most product/UX/UI design timelines. To be honest, it’s something that I would be really eager to explore more, simply because of the differences to other development pipelines.
Regarding the design, we kept it a little closer to current design trends and features than will probably be in use in 2035. There are also a lot of aspects we wanted to keep iterating on, like more versions of the center screen’s Tab Bar, adding an information bar for things like battery info and range, utilizing secondary screens (e.g. a docked phone) as a controller for quick app access, and more. Some of my teammates decided to continue working on the project afterwards and you can see that on their respective websites.